MARKETING

The most important qualities in a marketing executive are: patience, imagination, ego-strength, and aggressiveness. - Jay Conrad Levinson

Offer customers a guarantee on an aspect of the business that is routinely performed. - Customer Service in Action

Real stamps instead of metered inkblots raise the response rate of mailing to consumers at home. - Shell Alpert

A minimally qualified lead for an enterprise software company will cost you between $90 - $150.  -Rahul Roy-Chowdhury

On average it costs 5 times as much to get a new customer as it does to retain an existing customer. - Customer Research Consultants

Highly satisfied customers will tell 5 to 6 of their friends about your business. On average, dissatisfied customers will tell 12.5 people about your business, and only 5% of dissatisfied customers will bother complaining to management; so for each complaint to management you may have already lost 250 potential customers. (Of course these statistics were measured before the internet). - Various studies and sources - Milford Consulting