MARKETING

The most important qualities in a marketing executive are: patience, imagination, ego-strength, and aggressiveness. - Jay Conrad Levinson

Offer customers a guarantee on an aspect of the business that is routinely performed. - Customer Service in Action

Real stamps instead of metered inkblots raise the response rate of mailing to consumers at home. - Shell Alpert

A minimally qualified lead for an enterprise software company will cost you between $90 - $150. -Rahul Roy-Chowdhury

On average it costs 5 times as much to get a new customer as it does to retain an existing customer. - Customer Research Consultants

Highly satisfied customers will tell 5 to 6 of their friends about your business. On average, dissatisfied customers will tell 12.5 people about your business, and only 5% of dissatisfied customers will bother complaining to management; so for each complaint to management you may have already lost 250 potential customers. (Of course these statistics were measured before the internet). - Various studies and sources - S Milford

The aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. - Peter Drucker