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Marketing

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Saved by PBworks
on March 6, 2007 at 11:46:58 pm
 

MARKETING

 

The most important qualities in a marketing executive are: patience, imagination, ego-strength, and aggressiveness. - Jay Conrad Levinson

 

Offer customers a guarantee on an aspect of the business that is routinely performed. - Customer Service in Action

 

Real stamps instead of metered inkblots raise the response rate of mailing to consumers at home. - Shell Alpert

 

A minimally qualified lead for an enterprise software company will cost you between $90 - $150.  -Rahul Roy-Chowdhury

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