Business Rules of Thumb Wiki

Welcome to the Business Rules of Thumb wiki. This public wiki is designed to track useful rules of thumb in business.

The password for this wiki is: thumb

If this list becomes comprehensive enough, I may publish it in book form. Some of this content is used with permission from the 1987 book Business Rules of Thumb by Seth Godin and Chip Conley. Thanks! - Ben Casnocha (ben (at) casnocha (dot) com)

What is a thumb? A short (less than paragraph) instruction for dealing with a set of circumstances. A rule of thumb can be used when there's less time and less information than the user may desire.

How does this wiki work? View the topic of interest and then add your own rules of thumb (regardless of whether they're authored by you or not). Please do not delete any rules of thumb. Also, feel free to add "Counter-Rules" under certain rules if you disagree.

Topics:

• Negotiation
• Marketing
• Building Character
• Technology
• Customer Service
• Raising Money
• Entrepreneurship
• PR
• Business Strategy
• Finance
• Sales
• Networking
• Product Development
• Interpersonal Relations
• Creativity
• Human Resources
• Advertising
• Presentations 
• Investing
• Miscallaneous
• Success

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This work is licensed under a Creative Commons Attribution-Noncommercial 2.5 License.