PRODUCT DEVELOPMENT

The two worst things to say to a creative person: 1. That's been done before. 2. That's never been done before. - Seth Godin

People don't steal ideas. Ideas are cheap. Implementation makes the difference. - Seth Godin

A new product should have at least three different substanial advantages over its competitors in order to justify support. - Karl Vesper

Counter Rule: The advantages a product has over another must only be perceived. Marketing has created many "differences" among identical products. -Ben Casnocha

Don't start raving about a new idea to everyone in the corporation. Instead, enlist the support of those who like the idea, think it through, then propose it. - Robert Townsend

In choosing the name of a new product or service, there are only two guidelines that must be met (all other guidelines are superfluous): a) Flexibility: Does the name transcend price categorization? Is it sufficiently broad enough to allow changes in the product/service? b) Pleasant-sounding: Is the name easy to say and hear? Does the sound of the name get the point across? - Seth Godin

Thirty percent of new product failures had a concept that met no clear need. - Thomas Poole

The level of detail in a Product Requirements Document is directly proportional to the amount of offshore outsourcing used to fulfill it. - Ben Casnocha